A placeholder is a temporary text or symbol used to represent information that will be filled in later.
It acts as a stand-in or marker for details that are not yet known or finalized — such as a name, date, or company information.
Example:
{FirstName}→ will later show the person’s actual first name.{Date}→ will later be replaced with a specific date.
Purpose of Using Placeholders
Placeholders are commonly used in email templates or automated messages to:
Personalize each email automatically.
Save time when sending to multiple recipients.
Ensure accuracy and consistency in repeated emails.
When the email is sent, the system automatically replaces the placeholder with the real information from the database or contact record.
Testing Tip
If you want to verify how placeholders work:
Try sending the email to your own email address or a dummy/test email.
You’ll see that the placeholders (
{{FirstName}},{{LastName}}) are automatically filled in with real names in the sent message.
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